I’m a web designer and for a while I have been advertising my website as a company, would it be better to advertise me as a freelancer rather than a company?
Depends on your target audience. Small mom and pop shops would likely prefer an individual over a company since it gives them the feeling of having more control. Also, they know they aren’t paying for corporate bloat and overhead.
Corporations are more likely to like working with companies.
I used to work for a design "firm" that had 5-10 designers. It was really a collection of independent contractors like yourself. They worked very hard to present themselves as a firm rather than a series of contractors. This included legalese, lengthy contracts, iterative bid proposals, sales presentations, etc. The price of the contracts was very high, but it was also a ton of work for a small group of people to pull it off.
Since there’s only one of you, I would stick with being an individual contractor or freelancer. Really, that’s what you are and your clients will find out sooner or later. If they feel misled you’ll lose trust.
June 15th, 2010 at 2:58 pm
Depends on your target audience. Small mom and pop shops would likely prefer an individual over a company since it gives them the feeling of having more control. Also, they know they aren’t paying for corporate bloat and overhead.
Corporations are more likely to like working with companies.
I used to work for a design "firm" that had 5-10 designers. It was really a collection of independent contractors like yourself. They worked very hard to present themselves as a firm rather than a series of contractors. This included legalese, lengthy contracts, iterative bid proposals, sales presentations, etc. The price of the contracts was very high, but it was also a ton of work for a small group of people to pull it off.
Since there’s only one of you, I would stick with being an individual contractor or freelancer. Really, that’s what you are and your clients will find out sooner or later. If they feel misled you’ll lose trust.
References :
http://slapstart.com/2009/06/iconfu/